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Jerri cutter designs give timeless appeal, incorporating classic styling, superb fabrics and superb cuts. Jerri cutter founded the company in 1981 and has become one of Australia’s maximum respected fashion designers and businesswomen. The story began when Jerri completed a graphic design course at Swinburne University. However, it was fashion and clothing design that she had set her heart on and became the path she followed. She recognized the need in the market to cater for businesswomen who wanted well designed clothing, made with superior fabrics, and continuity of product. The company owes its triumph to a disciplined business approach and a commitment to presenting tall quality garments offering good value. We source the superior fabrics globally and are proud of the fact that 75 80 of our product is manufactured in Australia. The Jerri cutter signature label exemplifies smart, current and tall quality fashion that continues to reflect the needs of its customers. The range has evolved to offer a unused classic look with an element of contemporary design enabling the company to lure new customers and reflect on trend’ looks. Remaining true to Jerri cutter’s founding principles of impeccable quality and timeless style, Creative Director Penelope Loorham has brought her own unique vision of fresh femininity to the label for nearly 20 years. An accomplished designer highly regarded by peers, Penelope’s innate ingenious skill was apparent from an hasty age. While growing up in the picturesque Snowy Mountains, Penelope’s fashion aspirations saw her pursue studies in Melbourne and the UK. After graduating from MIT with an Arts Fashion Degree, she quickly garnered a reputation for her tasteful aesthetic designing bridal gowns. Broadening her credentials with studies in trend forecasting at the London College of Fashion, further travels across Europe and the US provided inspiring fuel for Penelope’s work. Upon returning to Australia, Penelope’s talent was recognized with a coveted opportunity to design for Laura Ashley. Responsible for creating some of the brand’s most iconic looks, her expert technical knowledge and design sensibility caught the attention of Jerri cutter, resulting in her appointment as Original Director in 1997. Today, still firmly focused on craftsmanship and the Jerri cutter customer, Penelope continues to evolve the brand while delivering effortless wearable collections season after season. When she’s not designing, Penelope divides her time between travel, creative pursuits, and a ambitious family life with her partner and 8 year worn son. With a love of photography, painting, and interior design, Penelope’s original passions and family are a regular source of inspiration in both her personal and professional life.
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